
Want to artificially boost your Alexa score? Want to create the false impression that people actually use your website?
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The Alexa Rank Team works by having dedicated computers throughout the world utilizing web browsers installed with the Alexa toolbar. Upon payment, they enter your site into a queue for which these computers will auto-surf to your site, thereby making Alexa think an actual human is surfing your site. Each time a drone computer hits your site, your Alexa ranking is moved ever upward. Since Alexa works on statistical assumptions, one drone computer might amount to an Alexa assumption of a thousand people (or some such number) using your site. The more money you pay the Alex Rank Team, the more drones they send out to your site, the higher you ranking will be.
Fortunately, the majority of Alexa Rank Team’s computers are overseas, in countries such as India and China. One sure fire way to spot a cheater is to look at the bottom of an Alexa profile at the section that shows which countries a sites users come from. For instance, technology blog ValleyWag’s Alexa profile shows that 70% of its traffic registered through Alexa comes from the United States. Another 4% comes from Canada. Being as ValleyWag is targeted to a predominately tech-savvy American audience, these numbers are well within the range of normalcy. If, however, ValleyWag were to buy their hits off of a service such as Alexa Rank Team, you would see completely different results in this section.

Lets look at a known cheater, the recently defunct Bolt.com, formerly a destination for teens and young adults (English-speaking). Bolt was notorious for lying about traffic numbers and from looking at their country data, it is clear they were gaming Alexa as well. Gotcha! At its peak, Bolt was ranked in the top 2000 Alexa websites, but with less than a quarter of their traffic coming from the USA? No way. This has the fingerprints of the Alexa Rank Team (or some such ilk) all over it. Perhaps Alexa should know better.

Many more exposés to come…cheaters beware.
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